Albert banduras social cognitive theory

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albert banduras social cognitive theory

Social Foundations of Thought and Action: A Social Cognitive Theory by Albert Bandura

Presents a comprehensive theory of human motivation and action from a social-cognitive perspective. This insightful text addresses the prominent roles played by cognitive, vicarious, self-regulatory, and self-reflective processes in psychosocial functioning; emphasizes reciprocal causation through the interplay of cognitive, behavioral, and environmental factors; and systematically applies the basic principles of this theory to personal and social change.
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Social Cognitive Theory

Social Cognitive Theory: How We Learn From the Behavior of Others

Social Learning Theory, theorized by Albert Bandura, posits that people learn from one another, via observation, imitation, and modeling. The theory has often been called a bridge between behaviorist and cognitive learning theories because it encompasses attention, memory, and motivation. Contributors Key Concepts Resources and References. Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, and environmental influences. Attention various factors increase or decrease the amount of attention paid. Includes distinctiveness, affective valence, prevalence, complexity, functional value. Retention remembering what you paid attention to.

Social cognitive theory SCT , used in psychology , education, and communication, holds that portions of an individual's knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. This theory was advanced by Albert Bandura as an extension of his social learning theory. The theory states that when people observe a model performing a behavior and the consequences of that behavior, they remember the sequence of events and use this information to guide subsequent behaviors. Observing a model can also prompt the viewer to engage in behavior they already learned. Depending on whether people are rewarded or punished for their behavior and the outcome of the behavior, the observer may choose to replicate behavior modeled. Media provides models for a vast array of people in many different environmental settings.

It developed into the SCT in and posits that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior. The unique feature of SCT is the emphasis on social influence and its emphasis on external and internal social reinforcement. SCT considers the unique way in which individuals acquire and maintain behavior, while also considering the social environment in which individuals perform the behavior. The theory takes into account a person's past experiences, which factor into whether behavioral action will occur. These past experiences influences reinforcements, expectations, and expectancies, all of which shape whether a person will engage in a specific behavior and the reasons why a person engages in that behavior. Many theories of behavior used in health promotion do not consider maintenance of behavior, but rather focus on initiating behavior. This is unfortunate as maintenance of behavior, and not just initiation of behavior, is the true goal in public health.

In social learning theory, Albert Bandura () agrees with the behaviorist Observational learning could not occur unless cognitive processes were at work.
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Bandura - Social Learning Theory

Social cognitive theory is a learning theory developed by the renowned Stanford psychology professor Albert Bandura. The theory provides a framework for understanding how people actively shape and are shaped by their environment. In particular, the theory details the processes of observational learning and modeling, and the influence of self-efficacy on the production of behavior.

Learning is a remarkably complex process that is influenced by a wide variety of factors. As most parents are probably very much aware, observation can play a critical role in determining how and what children learn. Because learning is so complex, there are many different psychological theories to explain how and why people learn. Bandura's theory moves beyond behavioral theories , which suggest that all behaviors are learned through conditioning, and cognitive theories, which take into account psychological influences such as attention and memory. During the first half of the 20th-century, the behavioral school of psychology became a dominant force. The behaviorists proposed that all learning was a result of direct experience with the environment through the processes of association and reinforcement.

1 COMMENTS

  1. Zosimo A. says:

    Observational Learning

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